The KEY to growing a successful on line business (with or without Pinterest) is KNOWING who you are talking to!
One of the biggest questions I get asked is
“Why aren’t I getting the traffic I want from Pinterest?”
There are many possible reason for your frustrations.
One of the biggest reasons I see is that people are not talking to their TARGET READER, (aka “ideal customer” or “avatar”). This is the person who you want to attract to your site with Pinterest.
In fact, it doesn’t matter whether you’re using Pinterest or not, if you want a thriving on line business (or even physical business) you need to know WHO you are selling to (or providing content for.)
If you are talking to the wrong person, the right person will just ignore your pins.
You need to get into their boots and see your business (or pins) from their eyes.
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