A year ago, I was spending hours and hours dutifully pinning, pinning, scheduling and pinning some more. I had an aim to get my page views to 100K a month.
I saw my page views inch, up little by little until at least I hit my goal. Were there flashing lights, trumpets, a drum roll of appreciation?
In fact, given that I have neither ads nor sponsored posts on my site it was a rather futile exercise. (OK, I was hoping to get some sponsored posts but that’s another story.)
That pushing, pushing, pushing was exhausting and worse, I didn’t really know what was working and what wasn’t.
I took a step back and re-evaluated.
I love Pinterest but there had to be another way.
A year later on and I now spend very little time on Pinterest. When I do pin, I expect my pins to do well and bring me targeted traffic (I normally write about healthy eating for toddlers, so I want people who are struggling to feed their toddlers a healthy diet.)
Last week I did a little experiment for my “master class group”. (A course that I run to help other people discover the viral potential of Pinterest.)
The idea is simple. Spend time thinking about what does well on Pinterest, create fantastic pins and watch them bring you traffic.
So, I redid 3 pins (which took me a total of 45 minutes).
I repined the 3 pins and watched my traffic more than double. I also repined an old pin that does well (but I didn’t change it at all.)
In Jan my total visitors (over a 30 day period) were 33K. Today they were 76K
In Jan my total page views were 41K. Today they were 88K.
In Jan my unique visitors were 31K. Today there were 76K.
Just so that you know, it’s a “fair deal” and not from another secret source, I’ve currently abandoned my FB page so the 1.4K traffic that has come from FB, hasn’t come from my page. It has come from other people finding my articles on Pinterest and sharing them onto their own FB pages.
All of that from 45 minutes work!
Of course, your pins need to meet the “basic” standard before they can go viral. (OK, you might be lucky with the odd random pin that doesn’t tick all the boxes, but it’s not reproducible.) There are certain features that pins need before other people will repin them.
Nothing too complicated.
I’ve put together an “anatomy of a viral pin” for you to refer to.
Just sign up and you can download it. You’ll be the first to know when I next run “Easy Pinterest Traffic”, a course in which I share all my viral Pinterest secrets so that you can spend less time on Pinterest and get more traffic.
No spam and you can unsubscribe whenever you like.